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Out of Home
Planned and executed multiple out-of-home campaigns that generated hundreds of millions of impressions, from city takeovers to event integrations, with deep consideration of ICP targeting and effective measurement.
Programs & campaigns
A selection of programs I’ve built and led across paid media, brand, partnerships, and events.
Planned and executed multiple out-of-home campaigns that generated hundreds of millions of impressions, from city takeovers to event integrations, with deep consideration of ICP targeting and effective measurement.
Worked with over 90 podcasts, both host-read ads and runs-of-network, balancing global and regional approaches while developing frameworks for selection and measurement.
Built and scaled an influencer program spanning educational to comedic content, reaching net-new audiences and building brand affinity while evolving it into a pipeline-generating engine.
Partnered with over 100 large-scale and niche newsletters to educate new audiences, drive market positioning, and generate qualified pipeline.
Built and launched a CTV and Display strategy, generating tens of millions of impressions and amplifying site traffic and leads. Onboarded agencies to refine and execute, and worked with creative teams to develop and test new visuals.
Planned and executed multi-day events for 100+ participants. Developed content, managed logistics, gave speeches, and led sessions. Built and led the team behind our virtual events program.
In the wild
“A brand is what people say about you when you’re not in the room.